OBIC Launches New Video Series, “Under the Surface”, Aimed to Highlight Underground Infrastructure Industry
Launched in October 2024, “Under the Surface” goes behind the scenes with OBIC-certified installers to talk about projects, technology, and industry trends. “Under the Surface” was created by Lee Drugan, Marketing Manager of OBIC, ART, and S&S Directional Boring. “When starting with a new company, there’s always a learning curve,” said Drugan. “As I gained insights into these various applications, I thought it would be fascinating to share that learning journey with others. I’ve always loved behind-the-scenes shows like Dirty Jobs or How It’s Made because they reveal the raw, unpolished reality behind a product or process. That authenticity can be incredibly engaging.”
He added, “The trenchless industry deserves more visibility. Most people only think about underground utilities when something goes wrong, like a clogged toilet, but there’s so much more to the world of underground construction and trenchless technology. It’s an industry that truly deserves the spotlight.”
If you haven’t watched an episode yet, here’s what you’ve missed:
Episode 1: All About Asa from Midwest Infrastructure Coatings
Lee sat down with Asa from Midwest Infrastructure Coatings at #WEFTEC24 to talk about the show, MIC’s work as a certified installer, and how every day in the industry is a little different.
Watch “Under the Surface” Episode 1 Now!
Episode 2: Talking with Trey the Trainer
Lee talks with Trey, who has been with OBIC and our certified-installer, Advanced Rehabilitation Technology, for just over 11 years. Trey shares how he has grown with us; how his time as an Army medic helps in his current position; and why manhole rehab makes financial sense.
Watch “Under the Surface” Episode 2 Now!
Episode 3: Aaron Answers Outfall Questions
Lee meets with Aaron, senior vice president and Kalamazoo office director for Jones & Henry Engineers. Aaron shares more information on the new tertiary treatment addition at the Kalamazoo Water Reclamation Plant, along with various insights he has gained throughout his 21 years in the industry. We also discuss OBIC’s role in the rehabilitation of the outfall, which hadn’t been touched in approximately 40 years.
Watch “Under the Surface” Episode 3 Now!
“This year, we’re putting a greater spotlight on the projects and the talented professionals applying OBIC products,” said Drugan. “The application process truly is an art, and the teams handling the prepping, spraying, and finishing do exceptional work. I also plan to showcase the incredible work being done by the S&S Directional Boring crews. They’re making a significant impact by installing new underground utilities like water lines and sewer mains, helping to improve local communities. This work is critical, especially as aging infrastructure becomes an increasing challenge for municipalities.”
Subscribe to the OBIC YouTube channel to watch future “Under the Surface” episodes and other industry insight videos!